Effective Media Buys, Accountability & Stewardship, Post-Buy Analysis
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EFFECTIVE MEDIA BUYS
Effective media buys are based on superior insights into the target audience. This translates into how, where and when to reach consumers throughout their day. Moore Media develops those insights in our planning phase. Next we do the necessary audience research to precisely insert your commercials into the most effective television and radio programming available.
ACCOUNTABILITY & STEWARDSHIP
Efficient buys require aggressive negotiation and constant stewardship to insure that what you purchased actually ran and that it provided the necessary delivery. We negotiate aggressively but fairly. We pay the media quickly to establish a solid business relationship. They never have to worry about losing their commission because of slow pay.
We also inform the media that we will conduct a regular post-buy analysis, and any delivery short fall on their part from the accepted industry standard will be remedied at their expense.